TENCEL® is a brand name for a fiber which is also called lyocell, manufactured by the Lenzing AG company.

It is a sustainable fabric, regenerated from wood cellulose and is one of the most environmentally friendly regenerated fabrics, for several reasons. Tencel fibers are grown sustainably.  It is obtained from eucalyptus trees that are grown on farms—no old growth forests, genetic manipulation, irrigation, or pesticides are used.

This overall method of manufacturing fabric was awarded the “European Award for the Environment” by the European Union. Most of HBarC's products are made using Tencel and even though it forces the cost of the product to be slightly higher than if we were to use other fabrics, the company is committed to being a leader when it comes to our environmental responsibility.

Since 1897, HBarC has been a leader in fashion and design. The Company began in Brooklyn, NY by designing luxury clothing  with an “english riding flair."  In 1939, HBarC moved to California to focus on the western market where it became an industry leader in western shirts and apparel. The Brand became famous for its work with many Silver Screen stars such as Gene Autry,  Roy Rogers, John Wayne, Elvis Presley, John Travolta, and many more.